Challenge
New Strength Dynamics is a Personal Training service
specializing in Strength Training, Sports Training, Body
Sculpting, Balance Training, Cardio Training, and Circuit
Training. The Atlanta based Personal Training company were looking create a web presence using instructional and informative training videos to engage
the potential client in an educational style web promotional site, provide up to date health news content from a reliable source, while representing the company as experts in their field.
The challenge was to develop a web site that was easy to navigate, offered daily health and medical news updates, and would engage the potential client to want to learn more, and ultimately take action and contact the business.
Solution
A flash based solution was implemented for the Atlanta Personal Training company utilizing Flash (flv) videos for quick download to the end user. An RSS health news stream was also integrated for instantaneous daily health news updates to the site without the need for daily updating by the company. Finally, using "call-to-action" marketing tactics, the site included a sign up form for free services including a free fitness assessment.
Result
Dynamically driven, engaging, and educational flash video promotional web site utilizing daily updates of health and medical news. The site also offers daily health tips as well as a sign up promotional form for a free fitness assessment. View web site: http://www.newstrengthdynamics.com
Web Artists/Designers/Developers
Mike Hardy
